HOW IS THE DEPARTMENT THAT YOU MANAGE FORMED
How is the department that you manage formed?(bižuterie)
Swarovski is an extremely strong international brand and that strength is the thing that gives us a strong base to keep developing. In this sense, advertising and correspondence have assumed a significant part in this organization. With which the division has a significant weight.
As head of showcasing, I report to the overseeing chief, who thusly reports to the Swarovski delegate chief for the whole Europe, Middle East and North Africa zone.
The office is partitioned into useful territories: Media and PR, which oversees publicizing, advertising, relations with the media, media offices, and so on .; Consumer y Digital, which is liable for the CRM of direct promoting, computerized and web-based media crusades; Trade Marketing, which manages inner correspondence; and the Visual Merchandising division, liable for the picture of the retail location. In all out we are eight individuals.
That implies they re-appropriate a great deal of administrations. What offices do you work with and what do you request from them?
Indeed, we have reevaluated numerous administrations, yet all the offices that work with us become part of the division. In this manner, the human group is significant.
What do I esteem? Especially the limit with regards to vital counsel, the limit with respect to examination, computerized skill, adaptability, enthusiasm for the brand and, at last, the capacity to haggle with the media.
In publicizing we work with a similar organization for Spain and Portugal, which we select for its involvement with the style and extravagance area, for its capacity to connect with the media and superstars, which are critical to us, and for its ability inventive. (swarovski
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We additionally have a media office, Optimedia, with which we work in many nations.
The imaginative part is additionally re-appropriated, obviously. Furthermore, the visual promoting, all the execution at the retail location. Indeed, we have recently begun working with CPM, an office in Sant Cugat (Barcelona), to have the option to incorporate all the administrations in a similar organization.
As a promoting chief and after your expert vocation, quite often connected to design brands and firms, what has amazed you the most about your time at Swarovski? What difficulties did you set yourself?
What has shocked me the most is the extraordinary intensity of interest that this brand can produce in a wide range of public. In all actuality I have been blessed to work with brands that create that "fever", and that makes the occupation of promoting a lot simpler.
With respect to the difficulties, when I began I set out to revive the brand and increment its reputation to situate it in the central issues I was discussing toward the start: the commitment of day by day marvelousness, moderateness, design and contemporaneity.
As indicated by the most recent examination, we can say that in the four targets we have surpassed what was set, both in brand mindfulness and in the measures identified with design. This, and the expansion we have had in publicizing venture, has made it workable for us to have a complete deals record in 2014.
We actually need to become pioneers in the reasonable gems fragment in Spain, and for this we need to keep chipping away at the reputation, the thought of the brand and keep on fortifying our situating, especially in two snapshots of utilization in which we actually have a long approach, recreation and work.(originální šperky )